Privacy
What we collect, why, and what we do with it. Written to be read rather than to cover us.
Vantage Point Creative, 1 Crown Street, Stone, ST15 8UY, is responsible for the personal information collected through this website. You can reach us on 01785 848157 or at [email protected] about anything on this page.
What we collect, and when
Nothing about you personally unless you send it to us, or you say yes when the site asks to use Microsoft Clarity. There is no account to create. We do count visits, without cookies and without knowing who you are (see Cloudflare below).
- If you send us a print order
- We keep the photo you upload, the size you chose, your name, the phone number or email address you give us, and any note you add. We need these to print the job and to tell you when it is ready.
- If you send us a quote request
- The quote list sends us your name, the phone number or email address you give us, any note you add, and the frames on your list: the size and what you picked for each (and from the advanced builder, the layout and your photos' file names), with a small preview picture that shows your photo in the frame. We keep it while the enquiry is live and for a reasonable period afterwards in case you come back to it.
- If you use the chat
- The "Questions?" chat keeps what you type and the answers you get, with the page you started it on, so we can read it and see what people need to know. The automatic answers are written by Anthropic's AI, Claude, from a list of facts about the shop (see Anthropic below). Please don't put personal details in the chat; if you'd like us to get back to you, use "Talk to a real person". Your browser keeps a note of the chat so it carries on from page to page.
- If you email or message us
- We only receive what you choose to send, and we keep it in the same way.
- If you use the frame builder
- The photo you drop in is only handled by your own browser to draw the preview. It is not uploaded anywhere unless you go on to send it to us.
- If you allow Microsoft Clarity
- The site asks you once. Only if you press Allow does it record how you use our pages: where you tap or click, how far you scroll and which pages you look at, with your type of device and roughly where you are. We use it to see where people get stuck, in the Frame Builder especially. It never records what you type into a box, and your photos never reach it. If you press No thanks, Clarity isn't loaded at all.
Who else can see it
We do not sell anything to anyone, and we do not use your details for marketing unless you have asked us to.
- Supabase
- Our database and file storage. Print orders and their photos are held there, on servers in the United Kingdom, so your photos and details do not leave the country. Access is limited to us and is behind a login.
- Cloudflare
- Hosts this website and serves its pages. Its Web Analytics also gives us visitor totals: which pages are viewed, roughly which country visits come from, which website sent them and what kind of device was used. It sets no cookies, doesn't follow you to other sites, and only ever shows us totals, never a single person.
- Microsoft
- Runs Clarity, only if you allow it, and keeps those recordings for us on its own servers, which may be outside the United Kingdom. Most are deleted after 30 days, though Microsoft keeps a few, and any we mark, for up to nine months. Microsoft's privacy statement covers what it does with them.
- Anthropic
- Makes Claude, the AI that writes the chat's automatic answers. What you type in the chat, with the chat so far, is sent to Anthropic to write each answer, and may be handled outside the United Kingdom. Anthropic doesn't use it to train its AI. Its privacy policy covers the rest.
- The map on our contact page is embedded from Google Maps, and our fonts are served by Google Fonts. Both mean Google receives your IP address and can set cookies when a page carrying them loads. If you would rather avoid that, most browsers let you block third party cookies, and the address on the contact page works perfectly well typed into any map app of your choosing.
How long we keep it
Print files and order details are kept while we are working on the job and afterwards so we can reprint if something goes wrong or you order again. If you want your photo and details deleted sooner, ask us and we will remove them. Chats delete themselves six months after their last message.
Your rights
You can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Contact us using the details at the top of this page and we will deal with it. If you are unhappy with how we have handled your information you can complain to the Information Commissioner's Office at ico.org.uk.
Cookies
The only cookies we use are Microsoft Clarity's, and only once you press Allow. Your answer is kept in your browser so the question doesn't come back on every page, and so are your quote list and a note of your chat, if you start one. The Google Maps embed on the contact page may set its own, as described above.
Last updated: 5 November 2026.